INFORMATION WE COLLECT WHEN YOU REGISTER AND HOW WE USE IT. E-Sunrise is seriously committed to the privacy and security of your personal information. Our primary goal on collecting any personal information is to provide you with a smooth, efficient and trouble-free experience whilst using our services. When you order, we need to know your name, e-mail address, delivery address, the credit or debit card number, the card's expiry date and the card's registered address. This allows us to process your orders and to notify you of the status of your order. We also ask for your telephone number so that we can contact you if there is a problem with your order. If there is a delivery problem we sometimes give the number to our carriers so they can contact you to arrange delivery. When you enter a E-Sunrise competition, we may ask you for your name, address and e-mail address so that we can administer the competition and notify winners. Whilst we may post the name and town of any winners on our site, we would never divulge any personally identifiable information. We may also use the information we collect to send you our monthly catalogue and e-mail you information; such as special offers, changes to the website or other valuable information such as changes to opening times. If you would rather not receive our catalogue please call our main telephone number or uncheck the 'catalogue' box in your User Profile. If you do not wish to receive our e-mail promotions please uncheck the 'E-Weekly E-mails' box in your My Personal Details page when logged in, or use the unsubscribe link on any marketing e-mail you receive. COOKIES FOR SITE PERFORMANCE AND SITE ANALYTICS. SESSION COOKIES. We use a session cookie to remember your log-in details for you. We deem this strictly necessary to the working of this website and if these are disabled then various functionality of the site will be broken and you will be unable to place any orders. PERSISTENT COOKIES. WE USE PERSISTENT COOKIES TO REMEMBER ITEMS YOU HAVE PLACED IN YOUR SHOPPING BASKET AND ITEMS YOU HAVE RECENTLY VIEWED. AGAIN, WE DEEM THESE STRICTLY NECESSARY FOR THE WORKING OF THE SITE AND IF THESE ARE DISABLED YOU WOULD BE UNABLE TO PLACE AN ORDER. AFFILIATES AND THE PARTNER PROGRAM. The affiliate schemes and partner program that we run requires cookies to record the fact that you have either come to our site through an affiliate or are a member of our partner program. Without this tracking we would be unable to record who placed orders through affiliate schemes or the partner program and we would be unable to pay commission or record partner points. As such these are also deemed necessary to the working of the site and if disabled would break this functionality. GOOGLE ANALYTICS. We use this to understand how the site is being used in order to improve the user experience. User data is all anonymous. You can find out more about Google’s position on privacy as regards its analytics service at http://www.google.co.uk/intl/en/analytics/privacyoverview.html SOCIAL BUTTONS. On many of the pages of the site you will see 'social buttons'. These enable users to share or bookmark certain pages. There are buttons for: Twitter, Google +1, Facebook ‘Like’ and HotUKDeals. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of E-Sunrise. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on E-Sunrise site. So if you click on any of these buttons, these sites will be registering that action and may use that information. In some cases these sites will be registering the fact that you are visiting E-Sunrise, and the specific pages you are on, even if you don’t click on the button if you are logged into their services, like Google and Facebook. You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information. EXTERNAL WEB SERVICES. We may occasionally use a number of external web services on the E-Sunrise site, mostly to display content within our web pages. For example, to display videos we use YouTube. This is not an exhaustive or complete list of the services we use, or might use in the future, when embedding content, but are the most common. As with the social buttons we cannot prevent these sites, or external domains, from collecting information on your usage of this embedded content. If you are not logged in to these external services then they will not know who you are but are likely to gather anonymous usage information e.g. number of views, plays, loads etc. EMAIL TRACKING. Some emails that we send you have in tracking so that we can tell how much traffic those emails send to our site. We use this information to understand open and click rates on our emails to try and improve them. You can opt out of receiving these emails, should you wish to, via the "My Personal Details" page when logged in. WILL E-SUNRISE DISCLOSE THE INFORMATION IT COLLECTS TO OUTSIDE PARTIES? We do not sell, trade, or rent your personal information to others. We may choose to do so in the future with reputable third parties, but you can tell us not to by sending a blank e-mail message to info@esunrise.co.uk. (If you use more than one email address to shop with us, send this message from each e-mail account you use.) E-Sunrise may also provide aggregate statistics about our customers, sales, traffic patterns and related site information to reputable third-party vendors, but these statistics will include no personally identifying information. HOW DO WE PROTECT CUSTOMER INFORMATION? E-Sunrise uses many different industry standard security techniques to safeguard the confidentiality of your personal information. When you place orders or access your account information, you are connected to our secure server. We encrypt your information using SSL (secure socket layers) secure server software before it is sent to us. This ensures that your information can only be read by our secure server and cannot be unscrambled by any outside party. Your information is then stored on another secure server, which is not directly connected to the Internet. Furthermore, all information is collected lawfully and in accordance with the Data Protection Act 1988. None of the thousands of customers who have purchased from E-Sunrise have reported fraudulent use of their debit or credit cards as a result of purchasing from our website. SAFE SHOPPING GUARANTEE As a security guarantee, Your card company should limit any liability to yourself to £50 maximum.